Crane VS. Crane
In 2021, a plethora of new development was being approved very suddenly in my hometown of Dublin, California.
“Crane VS. Crane” protests new development by pressuring people to either side with the animals (cranes) or the lifeless equipment (cranes).
Between the two cranes—a question emerges: Which crane do you want to see more of?
Creating the Campaign
Establishing a face for this campaign was pretty difficult in its early stages. Here are some of the sketches I made before reaching the final stages of the campaign.
Original concept sketches, including two characters from the original campaign idea!
Moving Forward
Although the average resident of Dublin, California might not have much of a voice in regards to preventing additional development, it is important to remain persistent. It has been more than two years since this campaign has launched; that does not prevent me from keeping the message alive!
