PAL (People Against Labs)
PAL (People Against Labs) is a design campaign aimed at raising awareness of the use of animals in cruel cosmetic and medical experiments.
Through the use of illustration, the pain and suffering animals undergo is brought to light.
Using hand-drawn illustrations with texture and powerful colors helps these PAL posters stand out.
"Test On Yourself!"
That’s the slogan (and theme) of the PAL brand! Shouldn’t we be confident enough to test products on ourselves?
Banning animal testing may lead to less toxic chemicals being used in our products too! Think about it: If we can’t test it, why take unnecessary risks?
a simplified illustration of a rat being hung by his/her tail (standard procedure in animal research)
a simplified illustration of a rat being hung by his/her tail (standard procedure in animal research)